Last week at The Next Web, I met up with global payments player Adyen, who has been enabling eCommerce sites like Mango & Groupon to accept payments from all around the world. The space is heating up, and with Adyen having already processed $10 Billion + in transactions as of 2012, their recent launch of a Point of Sales (POS) system peaked my interest.
I sat down last week with Roelant Prins, Chief Commerce Officer of Adyen, to talk about their recent announcement. It seemed to me that there had been a trend in online-first companies coming over to offline – whether it be Rovio’s plush toys, or Warby Parker opening retail stores – and I wanted to understand the decision to go offline. One of the most interesting things, Prins said, is that, for customers who are using both their POS and their Online solution (most of their POS customers were previously customers for eCommerce sites) are seeing their online & offline transactions blended into one ‘feed.’
Adyen is already working with awesome global partners like Indiegogo, SoundCloud, Badoo, Mango, Vodafone, Getty Images, PopCap Games and more – in France they’ve even teamed up with Photobox, Skiset and Sarenza, among others. Having seen 58% growth in 2012 with 55% new customer growth, mobile payments have certainly become a big part of Adyen’s platform (300% growth, or 10.5% of total transactions in 2012, up from 3.5% in 2011). Now with their own ‘retail presence,’ it will be interesting to see what kind of value can be added when a store owner can see both online and offline purchasing trends together – perhaps in-store loyalty cards can track activity on- & offline, or perhaps loyal customers can be recognized at check out and be given exclusive deals.
It seems the opportunities are endless when you combine the data of online with the value and service of offline. I’m excited to see what they get up to next.