What’s cooler than being a social network? Being a Sign-in button. It seems these days that I don’t have any accounts anymore – and I love it – I just connect my social networks and boom, they know my name, my photo, and probably a few things I wouldn’t have explicitly given to them otherwise, but it’s a price I’m willing to pay for convenience. Google+ has long since been the ugly duckling in this sense, as I have plenty of Twitter- and Facebook-connected accounts, but Sign in with Google has always been left to email clients. The feature launched back in February, but, in a very Google-y way, has taken its time in taking off with the masses.
Well folks, that’s all changing.
The Google+ Developers Blog announced this week that they will be rolling out a killer feature for Google+ Sign-in – integrating your app with Google+ Sign In now means more attention on Google Search. This has always been Google’s not-so-secret way of getting big players (and Rude Baguette) to jump on board – for Google+ Sign-in, users searching for, say, SoundCloud (one of the new feature partners), will not only see link results for Soundcloud – news,photos, static links, etc. – not only will they see Soundcloud’s Google+ profile on the right, but now they’ll see SoundCloud’s In-App activity for people that you (the searcher) have in your circles.
Upon launch, in addition to Soundcloud and Fandango (seen above), Google is rolling this out with Deezer, Flixster, Slacker Radio, Songza, and TuneIn.