“Robot Salesgirl Stuns Shoppers”: Pretty Humanoid in Malaysia Boosts Car Sales With Uncanny Charm and Lifelike Presence

The rapid evolution of technology has ushered in a new era where humanoid robots are now venturing beyond traditional roles in manufacturing to become integral components of customer service in automotive retail. One such marvel of innovation is the AiMOGA Robot, which has transformed the way car dealerships operate in Malaysia. Deployed officially at Chery’s OMODA C5 JOYSTAR 4S dealership in Kuala Lumpur, this humanoid robot has the capability to interact with customers, perform guided tours, and even serve refreshments, marking a pivotal shift in how automotive brands engage with their clientele.

AI Retail Assistant: Revolutionizing Customer Interaction

The AiMOGA Robot, initially conceptualized as a digital character to connect with Generation Z, has undergone a remarkable transformation. Originally a virtual persona named Mornine, she gained popularity through promotional animations and brand livestreams. This digital figure has now made the leap from the virtual world to the real one, evolving into an interactive humanoid robot that seamlessly engages with customers.

With Chery’s expertise in autonomous driving and environmental sensing, AiMOGA stands out for its full-stack capabilities in perception, cognition, decision-making, and execution. The robot utilizes multimodal sensing to accurately interpret user gestures and commands, combining speech, visual, and environmental data. This advanced technology allows AiMOGA to perform cooperative tasks with other robots, enhancing customer experience through efficient service delivery.

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Future-Friendly Tech: A Technological Marvel with Cultural Roots

The name “Mo Jia” encapsulates a blend of technological vision and cultural significance. “MO” pays tribute to Mozi, an ancient Chinese philosopher known for his precision and critical thinking, while “JIA” symbolizes armor, representing AiMOGA’s tangible mech-style presence. The English equivalent, AiMOGA, integrates AI (Artificial Intelligence) and MOGA (Multi-Objective Genetic Algorithm), aligning with Chery’s core principles of innovation and global focus.

At the 2025 Shanghai Auto Show, AiMOGA captivated visitors with its ability to introduce Chery’s latest NEV models and explain groundbreaking technologies like their super hybrid system. This interaction not only demonstrates AiMOGA’s versatility but also highlights its role as a key player in Chery’s strategic vision of integrating AI into daily life.

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Expanding Horizons: From Dealerships to Everyday Life

AiMOGA’s journey doesn’t stop at car dealerships. Its developers envision a future where the robot extends its reach into interactive public spaces such as malls, cinemas, and exhibitions. As it continues to evolve, AiMOGA is set to enter emotionally responsive environments like homes, schools, and eldercare facilities.

Designed to adapt to a wide range of use cases, AiMOGA embodies the goal of “AI by your side,” transitioning from a brand ambassador to a dependable daily companion. Its sophisticated language comprehension and dexterous capabilities enable it to cater to various customer needs, making everyday interactions more engaging and efficient.

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AiMOGA in Action: A Glimpse of the Future

Since its debut in 2023, AiMOGA has showcased its capabilities at numerous global events, cementing its reputation as a pioneering force in robotics. By 2025, the robot had become a fully operational sales assistant in Kuala Lumpur, demonstrating its evolution from a visionary concept to a practical application.

With its bionic motion system and advanced language models, AiMOGA exemplifies how intelligent robots can enhance customer service while reducing human workload. As the line between intelligent vehicles and humanoid robots continues to blur, AiMOGA stands at the forefront of this technological revolution, offering a glimpse into a future where AI-driven robots are an integral part of our daily lives.

The AiMOGA Robot’s journey from a conceptual digital character to a real-world sales assistant underscores the transformative power of AI and robotics. As this technology continues to evolve and expand into new realms, one can’t help but wonder: What will the future hold for humanoid robots in our everyday lives?

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