When I do this course, I tend to focus on the “why you should give a shit about Paris” angle, because I believe that the best European startups will be the ones that know-how to harness the advantages of each European country, much like we see multinationals doing today (HQ in Ireland, R&D in France, etc.). I talk about a lot of the tax credits towards research, reductions in labor taxes for startups, and debunk a few employment myths – I also am very honest about the elephants in the room.
The other aspect I like to focus on is “why should I start my company in Paris?” aspect – while I don’t necessary believe that you should relocate to build a company, each city has its own cultural advantages – if you’re planning on selling to (luxury) brands, Paris isn’t a bad place to put down roots. There are also some cities where building a company is just not possible (or wise), and so having the network, infrastructure, and reputation of the world’s most visited city isn’t too bad, either.
I don’t pretend Paris is the best city (#11, bitches), but it is definitely worth the time to know what’s around you – after all, that’s why I’m going to Berlin.
If you’ll be in Berlin, feel free to reach out to me on twitter %CODE1%, otherwise please Sign up for the event & %CODE2% the event.
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