Liam Boogar
Airbnb’s key to success in the French market: offline engagement
2013 has already been declared the year of the Sharing Economy, with Airbnb founder Brian Chesky appearing on the cover of Forbes as the spokesperson for the aforementioned billion dollar industry. Airbnb has certainly risen to the top of the rising trend, with almost any new player in the market or any new implementation on […]
Indian Giant Tata to open office in Euratechnologies for its consulting arm
Indian Giant Tata has announced it will be opening up an office in the Euratechnologies ICT Cluster in Lille for its consulting subsidiary, Tata Consulting Services. TCS has been operating in France for five years already, and, according to Invest in France, “its choice reflectsits confidence in France, the buoyancy of the market and France’s […]
Orange’s latest Ad Campaign features Norman, one of France’s biggest YouTube stars
In its most recent ad campaign, Orange has teamed up with Norman Thavaud to push their most recent set-top box, the LiveBox Play. It’s pretty normal for Orange to pick up well known TV stars to gather interest and attention; however, this tishome Orange partnered up with one of France’s biggest YouTube stars. Known for […]
Eventbrite: How they managed to integrate Facebook’s “Buy Tickets” feature in just 48 hours
Last week, Eventbrite announced integration of Facebook’s new “Buy Tickets” feature – a feature which allows Facebook Events to integrate ticket purchasing – so that Eventbrite events can now be posted to Facebook as events, allowing users to buy tickets to your event directly from Facebook. The news was pretty interesting, mainly because that feature […]
Feb. 19th, The Mash Up returns to discuss the importance of technological innovation in entrepreneurship
This Tuesday February 19th, Mash Up is back for its 8th event, this time taking place at Novancia, a Paris Business School. The event, which looks to introduce university students to entrepreneurship through a combination fireside chat, networking session, pitch competition and job fair, has always done a pretty good job of bringing together the right people. This event, which […]
Criteo is getting ready for an IPO in 2013 in the US, not Europe.
This afternoon Journaldunet has reported that Criteo is getting ready to do an IPO, during which it hopes to raise between 270 and 400 million euros. The French Adtech giant, which has seen explosive growth in the last few years, winning the Deloitte Technology Fast 50 for the past two years, raised a 40 Million euro […]
Norway, France & Holland have highest penetration of tablets, smartphones, and connected TVs
France ranks #2 in terms of Smartphone, tablet, and and connected TV adoption, according to a recent report by Offremedia. The report claims that penetration of these ‘new media’ is at 38.8% in Norway and 35.7% in France, as of 2012. The report also makes predictions about where these countries will be in 2015, and has […]
Deezer shakes it up with their version of The Harlem Shake
Yesterday the team over at the Deezer Paris Headquarters posted a video of them “doing the Harlem Shake.” The video, which is based off of this original video, which was uploaded at the beginning of the month and has since gone viral, accumulating over 7M views. While Deezer’s version may not be as good as […]
After eliminating the competition with help from the government, Amazon to “harmonize” commission rates in France
Amazon has been welcomed with open arms by the government. They bought their tapis rouge on Amazon, rolled it out from them on top of FNAC, Darty, Surcouf, and Virgin Megastore, and let them walk right in. To give a brief summary, in the past year Amazon has opened new offices in Burgundy, and Pas de Calais, […]
Another bad break for Renault as man drives uncontrollably from Paris to the Belgian border at 125 mph
You’ve probably already read about the crazy story of the man who’s breaks failed and whose accelerator locked for an hour, sending him 125 mph up the freeway from Paris to the Belgian border, until he finally ran out of gas and drove his car into a ditch. The driver had the amazing forethought to […]