Trista Bridges
100 new App Cooker features for app developers
Earlier this year we introduced you to Hot Apps Factory’s App Cooker (aka the App-conceiving App), and took a particularly close look at what they had planned for their flagship product. Hot Apps Factory have come a long way over the last several months towards their goal of making App Cooker even better and, as a result, […]
Game Connection Europe 2012 announces first Marketing Awards competition
As mentioned previously, Game Connection will soon be holding its annual games industry conference of reference, Game Connection Europe (November 28-30, 2012 at Paris’ Porte de Versailles). Rude Baguette is very excited to announce that we will be a media partner for this year’s conference! Over the next several weeks we will be keeping you up-to-date on […]
Andromede takes shape…le sigh
In a move that’s certain to frustrate France’s entrepreneurial ecosystem even more, Andromède’s structure is finally place. Andromède has now morphed into two companies, also known as ‘National Champions’ (I guess this is the government’s attempt to create some competition?). The first company is called Numergy which comprises SFR and Bull and the second called […]
Criteo teaming up with Yahoo! Japan for exclusive partnership
Criteo has announced that they will be partnering with Yahoo! Japan to deliver personalized display advertising across Yahoo! Japan’s news, entertainment and sports information sites. After having shut off retargeters back in November last year, Yahoo! Japan apparently came to realize the value personalized display advertising can deliver and, consequently, made the decision to enter […]
Consumer electronics market weakening across Europe, but some positive trends
Berlin’s mega consumer electronics show, IFA, is still underway where companies such as Samsung (still reeling from its legal woes with Apple), Microsoft, Philips, Sony, Logitech, etc, are exhibiting all their exciting new gadgets to much fanfare. However, it looks like the electronics sector is being acutely affected by the ongoing financial crisis as the […]
BSA Study finds general lack of awareness about cloud computing in Europe
Business Software Alliance (BSA), released yesterday a global study on the adoption of cloud computing [FR] amongst PC users globally. While their results showed that cloud computing is generally taking hold amongst PC users in most regions, at first glance, Europe looks to be lagging a bit behind. More specifically, only 1 PC user in 4 states […]
PR for Start-ups (series 2/3): Paying for PR
This is the second guest article submitted by an experienced Press Relations professional who is currently working for a prominent European PR group, and wished to remain anonymous. There will come a time when you’ll have to start paying someone to do your PR. This point is usually situated somewhere between your series B […]
eBooks to play a more prominent role during upcoming French literary season
Each year at ‘la rentrée’ (the late Aug-early Sept back to school / back to work period) France’s literary season kicks-off with the release of a vast array of new books. This year’s literary season is expected to be an active one, with the release of 646 new titles [FR]. As avid readers [FR], the […]
McDonalds tests Paypal mobile payments in France
McDonald’s, lovingly referred to as McDo here in France, just started testing a new mobile payments system in 30 outlets across France (specifically in Paris, Lyon, Nice, Toulouse and Reims) where customers can use McDo’s new mobile app or website to order and pay via Paypal. Although it looks like there’s some initial scepticism about the level […]
France's Cloud Startups (series): A closer look at We Are Cloud – BIME
We Are Cloud – BIME is one of the fast-growing success stories in the space of cloud computing in France. Founded in 2007 by Rachel Delacour and Nicolas Raspal, their objective was to transform the world of business intelligence (BI) by creating a simple-to-use, accessible, analytically sophisticated, cloud BI solution. They’ve had quite a few impressive […]