Upgrading the old fashion trade fair with Tradefest
In 2017, trade fairs and conferences are still one the most important ways of doing business. In spite of the rise of digital, exhibiting at events still represents the biggest slice of marketing spend. Why is this? Exhibiting at events is the preferred way to meet potential clients and accelerate the sales cycle – […]
#FRENCHTECHFRIDAY : Hungry Up – FoodTech and tradition
The French have this thing about lunchtime. Lunchtime is food time, and good food time if possible. Lunchtime is a moment to talk, to chill, to enjoy. Lunchtime in France takes time, maybe too much. French FoodTech startup “Hungry Up” thought up a way to enjoy only the best part of lunchtime. The downside of […]
#FrenchTechFriday: Allo Media: give us a call – we have cookies!
[UPDATE NOVEMBER 2017: Allo media has raised an extra 8 million Euros this month! Want more cookies?] “Marketing is deaf once the phone rings”. This is how Romain Sambarino, CEO of Allo Media, sets the tone as we start before getting into a discussion of cookies, wizards and artificial intelligence. The genesis of Allo […]
#FrenchTechFriday: Rent your car in the geekiest way with Virtuo
This week, on FrenchTech Friday, we’re still talking about cars and airports. But as always, there’s a little something different. Virtuo is a car rental startup. Come on, how can a car rental company be new except change cars? Virtuo is a car rental company with a twist. Founder Thibault Chassagne explains how, as […]
#FrenchTechFriday: Numworks revamps the calculator
Today, we will talk about an object of mass consumption. The calculator. You don’t believe me? Have you ever NOT had a calculator? Has there never ever been a calculator in your home? And it’s a sure thing that you have used one at least once in your life. Two major calculator makers divide the […]
The French Tech Tour: startups are getting ready for the world
New French Tech startups are heading for the USA It’s not a mystery. Making it in America is a pretty sure way to make your mark in the world. Especially in the Tech industry. Starting in a few days, the French Tech Tour is heading to North America. But what is, exactly, the French […]
The time for Self-Driving Lorries on UK Roads is now!
The United Kingdom had promised this in 2014. Now it is the first nation to trial wide-spread use of self-driving commercial lorries. Automated lorry convoys Similar tests have taken part in the United States, Germany and Japan. Obviously, British roads will by their very nature provide the biggest challenge yet. British motorways are among […]
How Artificial Intelligence may be the answer to the Terror problem
Heavy toll Of all the European nations who have been the victims of terrorism, France has arguably been hit the hardest and the most frequently. It is something not many of us talk about, but it is a problem that cannot be ignored. Extremist attacks are on the rise, both in number of attacks and […]
Music streaming figures show the world is changing
This is it! For the very first time in France, the music streaming earnings have outgrown the cd sales this year. It’s obvious this trend is here to stay. It is also spreading to many other areas. Why is this interesting and what does this tells us about about society? The defining question Why […]
FrenchTechFriday – Bidmotion: the little big one in Mobile Marketing
When you have designed an app, you obviously want to sell it. And sell it well. You need to advertise and this is when it gets tricky. You can hire heaps of analysts to monitor the effectiveness of your ad campaign and pinpoint the perfect space. Or you can ask Bidmotion. Bidmotion is a French […]