All posts in comScore
Criteo ads reach nearly one billion users worldwide each month
A latest study by comScore has found that Criteo reaches nearly one billion Internet (precisely 994M) users each month with their customized ads, dynamically created in real-time. This finding underscores Criteo’s increasing dominance in the online ad space, with their global reach only second to Google’s Display Network. Criteo has sought to reach new internet users […]
As the European Digital Landscape heats up, ComScore says France will remain a major market to consider
Comscore just released their France Digital Future in Focus report, in which they outline (in French) the state of the digital landscape, what’s rising, what’s falling, and where you should be. The report, which currently has a corresponding UK and US edition, shares some pretty interesting facts about the European digital & mobile landscape, ass […]
In-store smartphone activity growing rapidly in France
We’ve reported various times about the revolutionary impact that smartphones have had on France (here and here). comScore, has just published some research demonstrating that smartphones are now a key part of French consumers’ retail experience. Most interestingly for retailers, it appears that when they’re in a physical retail store, consumers use smartphones to help […]