All posts in l’Oreal
L’Oreal Paris to begin direct sales from its own e-commerce site in March
Starting in March, L’Oreal Paris will launch their own online store[fr] where they will make their entire product line available for purchase. While most luxury cosmetic brands in France have widely been available online for some time, many mass market cosmetic brands have avoided setting up their own on-line shops so as to not upset their […]
USA, Japan and France make up 85 of 2012 Top 100 Global Innovators
Thomson Reuters released their annual list of the Top 100 Global Innovators of 2012, and once again the USA, Japan & France have dominated the list, making up 85 of the 100 companies selected. Representing 47% of th list, USA continues to dominate in the IP market, up from 40% in 2011. Japan slipped from […]
l'Oreal's iPhone app Color Genius: is it really Shazam for make-up?
One rumor about the reason why Steve Jobs always wore the same outfit, was that he considered this “one less thing to worry about”. For the Rude Baguette readers who aren’t fashionistas and not following this week’s craziness of Paris’ Haute-Couture fashion shows, likely about 99% of all readers: In beauty and fashion the choice […]