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Upgrading the old fashion trade fair with Tradefest
In 2017, trade fairs and conferences are still one the most important ways of doing business. In spite of the rise of digital, exhibiting at events still represents the biggest slice of marketing spend. Why is this? Exhibiting at events is the preferred way to meet potential clients and accelerate the sales cycle – […]
Eightly co-founder Andy Grignon “I’m addicted to creating Platforms”
Sitting in the Hotel Vendome bar with Andy Grignon, a man whose title ‘fuckchop’ at Apple comes second in awesome-ness only to his position as one of the original iPhone team members, the phrase ‘moving the needle’ comes up quite a lot. I met with Andy during LeWeb in December to discuss his most recent […]
Deezer may be avoiding the US market, but Spotify is starving French users
The war between Deezer and Spotify has begun, and it seems there’s no country that’s safe. Spotify announced earlier this week that they would be removing the five-play cap per song for free users in the UK; however, it was Numerama that figured out that, with Spain, Finland, Norway, The Netherlands and Sweden having had this […]
WYDIF: The French startup with the best online video
Let me preface this by saying first that I have seen a lot of French startups. But I definitely haven't seen them all. If there is one thing that many French companies are getting better at, it's social marketing. Last year, I published a little list of some of my favorite Youtube videos published by French startups. But I have to say that the one I'm presenting now takes the cake - by far.