All posts in RadiumOne
RadiumOne, moving marketing into real-time
The advertising sector has undergone a fundamental transformation over the last 10+ years. Starting with Google’s adwords to Facebook’s social network/ad platform to Criteo’s leadershing in retargeting, technology and innovation have completely changed the game in advertising. As with Finance, advertising is now moving into the machine-to-machine world, with decisions around media mix moving quickly moving towards automation. We are […]