All posts in Ykone
Ykone wants to build the bridge of Social Fashion between France and the US
When Ykone sent me the announcement about the opening of their US office I first thought this was the dumbest idea I have heard this year. The use of social media by US brands is years ahead compared to France, in particular within Fashion and Luxury brands. I experienced this first hand when I participated […]
Ykone's Fashion Event FLOW is LeWeb for Fashion
Nobody would argue that the fashion business was late in opening up to social media. Iconic designers locked the doors as long as they could, considering themselves closer to god than to their clients. Then the social fashion revolution happened through an uncountable number of fashion blogs that popped-up across the globe – many in […]
A mini wave of French acquisitions?
A while ago, I published an article titled “I’m sorry, did you think French companies don’t acquire?” Despite the fact that France lacks a company with an aggressive acquisition strategy comparable to that of Google, there ARE companies that acquire. At the time, my list was oriented towards larger companies – like Ubisoft, France Telecom […]